The New York State Fair
Working with our creative team I helped Dixon Schwabl win a three Addy awards for our The New York State Fair Campaign. We worked to make the fair more diverse both in the offerings and who it is targeted at. We wanted it to be more than the typical and expected state fair. And we saw the numbers increase year over for attendance.
ESL Federal Credit union
I worked with our content writers to create an infographic that would engage their audience and be conversation starters about taking out remodeling and home loans and how expensive they can be. We wanted to speak to ESL’s audience in a way that didn’t feel like we were selling to them by being a trusted source and provide value to their audience.
Dixon schwabl: Good Stuff
I created the website alongside our creative director to highlight the content we are putting out to humanize and show the culture of Dixon Schwabl. We wanted something to bring everyone together and unify us as a team to tell a story of how the pandemic has changed our work lives.
Finger lakes Vistors Connection
The lakes are breathtaking and perfect for adventure. And we wanted to show that each of them and their areas are distinct. So we created this to show new places to explore around the lakes in a fresh way.