Consider Carestream Campaign

I created the web work for the Consider Carestream Campaign. This campaign was aimed at hospitals and practices to integrate their radiology software into one ecosystem. I produced five emails one landing page and five display ads.

Each of the ads and emails were themed around the four proof points of Carestream’s Vue Clinical Collaboration Platform. The landing page was designed to highlight those offers and themes but also show a case study that showcased the additional benefits not listed on the email.

When it came time to design the emails, the copy was written and I noticed that many of the headlines were very similar. So I worked with our copywriter to write them all in a similar fashion. That way we could start with the main headline but also animate in all the other points of the campaign before landing back at where we started.

For the banner ad campaign we wanted to create something that hit on all of the same themes of the emails but worked within the same visual language of the existing banner ads they had running.