The New York State Fair
Working with our creative team I helped Dixon Schwabl win a three Addy awards for our The New York State Fair Campaign. We worked to make the fair more diverse both in the offerings and who it is targeted at. We wanted it to be more than the typical and expected state fair. And we saw the numbers increase year over for attendance.
ESL Federal Credit union
I worked with our content writers to create a infographic that would bring customers in and be conversation starters about taking out remodeling and home loans and how expensive they can be.
Dixon schwabl: Good Stuff
I created the website along side our creative director to highlight the content we are putting out to humanize and show the culture of Dixon Schwabl. Here we had a poll of suggestions of how to make the most of working from home. We had all sorts of different suggestions which I boiled down with our copywriters to create distinct sections and a story.
Finger lakes Vistors Connection
The lakes are breathtaking and prefect for adventure and we wanted to highlight them to show new ideas to explore around the lakes in a fresh way. Also we wanted to inform them about the lakes and what makes each of them special.